Privacy notice

What we collect for a Creator Audit, why, and for how long.

Who is responsible

Infinity X Investments Ltd, trading as IKONIK, company number 16998775, Floor 2 Lakeside Tower, Lakeside Business Park, Walkmill Way, Cannock, Staffordshire, WS11 0XE, is the controller of the information you give us.

What we collect

Your name and email address, your social handles, your follower count, your niche, your answers to the intake questions, links to posts you choose, and your payment record from Stripe (we never see your card number). While producing the audit we also look at what is publicly visible on the profiles you name.

Why, and on what basis

• To produce and deliver your audit and to follow it up: because you have asked us to (performance of a contract).
• To tell you, after your audit, about IKONIK representation for creators, by email, with a way to stop in every message: our legitimate interest in offering an existing customer a related service. You can opt out at any time.
• To keep the record of the sale: our legal obligation to keep business and tax records.
• To measure whether our advertising works: our legitimate interest in knowing which adverts lead to a sale. If you buy an audit we tell Meta (Facebook and Instagram) that a purchase happened and what it was worth. Your email address and name are turned into an irreversible code before they are sent, so Meta can match the sale to an advert without us handing over your details in a readable form, and we never send what your audit says. You can object to this at any time by replying to any email from us, and we will stop.

Who sees it

The IKONIK team producing your audit, Stripe (payment), Microsoft (email), Meta (advertising measurement only, and only the coded purchase record described above) and the hosting we run on. We do not sell your information, we share it with nobody else, and we never share it with brands.

How long we keep it

Intake answers that are not followed by a payment are deleted after 30 days. Audit records are kept for 24 months after delivery so we can answer questions about it, then deleted, except the sale record itself, which tax law requires us to keep for six years.

Your rights

You can ask for a copy of what we hold, ask us to correct or delete it, or object to the representation emails, by replying to any email from us. You can also complain to the Information Commissioner's Office at ico.org.uk.